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Posts Tagged ‘ water ’

Fine Food Show

Sunday, September 28th, 2008


We had a great week at the Melbourne Fine Food show. Thanks to all those retailers who stopped by. There were many other bottled water companies at the show offering their various temptations (all with the same stuff inside the bottle).

A big thanks also to the guys from Soulfresh (they even came up from Tasmania) who filled the numbers on our stand and chatted with the retailers. See you next year.

Fertility Water

Thursday, September 25th, 2008

nicole kidman

Straight from a water that supposedly provides you with vitamins/nutrients, we have a water that gives you a baby!  Nicole Kidman has credited a special water source for her recent pregnancy.

Nicole claims the water that she and other members of the crew drank while shooting the new Baz Luhrmann film Australia on location in the noth of West Australia had special qualities.

“Seven babies were conceived out of this film and only one was a boy. There is something up there in the Kununurra water because we all went swimming in the waterfalls, so we can call it the fertility waters now.”

Not that the studley cowboy Keith Urban would have needed any help.

I can just see some demented marketing type jumping on to this opportunity.

source: The Age - Life & Style

Vitamins and stuff

Tuesday, September 23rd, 2008


Interesting article in The Age the other day regarding the range of waters on the market with added vitamins and nutrients. When these products first came out onto the market they became very popular very quickly and I must admit we even started thinking that maybe folks really do want water with fancy pants vitamins and things.

But in the end we realise we are more like farmers than chemists and that we would prefer to keep things simple.

Anyway, this article confirms that it is very hard to produce something with flavours and such that isn’t full of sugar.

Read the article here.

Do the green thing

Wednesday, July 30th, 2008

green thing

Here is a humorous video posted on youtube by Green thing. Green thing is a social media community that encourages all do to little acts for the sake of the environment in our daily lives. The video is a nice demonstration of how the waterfalls/volcanos/rainforest/islands method of marketing water is such a wank. It’s just water for God’s sake people and it’s the reason we got started.

check it out here