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Capture the ineffable…

Monday, October 13th, 2008


Every year just before christmas, Evian bring out a bottle that is designed by some flouncy European designer with a fancy name. This time it is Jean-Paul Gaultier the perfume dude. Damn I wish I had a name like that oh how the ladies would swoon.

Anyway I love the description of the new Evian bottle from the website:

here youth, heart and spirit find their source…

By playing on both the infinitely small and the infinitely large, Jean Paul Gaultier invites us to capture the ineffable in this exceptional water, pure and precious, like the simplest expression of timeless modernity.

Jean Paul Gaultier uses two unique creations – a ‘Prêt-à-porter’ and an ‘Haute Couture’ version – to crystallise the very essence of Evian water with his wonted talent.

“Prêt-à-porter” Creation
Simply pure…

With giant crystals revealing a shimmering gown, oversized letters generously enveloping the bottle and a play on transparency and optical illusions…  this special edition Evian bottle offers an extravagant celebration of the simplicity of pure beauty.

Magnified by a unique colour so very much his own, the majestic blue that offers a subtle reminder of a famous marinière, the Evian Prêt-à-porter version by Jean Paul Gaultier is already widely coveted and will soon be gracing every table.

To be appreciated alone or as a pair, these playful and lively objects emphasise the clearness of the meeting between the designer and his source of inspiration, Evian natural mineral water.

The simplest expression of timeless what-the-fuck??? I hope Jean-paul doesn’t come around here waving his wanton talent.

I mean the bottle looks cool and everything BUT FOR FUCK SAKE PEOPLE IT’S JUST WATER!!!