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Cascade Green

Thursday, May 15th, 2008

ABW is working hard at the moment to make the most environmetally friendly bottled water on the market. And as such we are constantly on the lookout for brands in other categories who have made the move.

I like the new beer Cascade has brought out. It initially looks like a bunch of marketing executives have sat around to think up a new way to sell the same thing. But for whatever reason it is done, green is green and offsetting carbon output is a good thing for the planet no matter what the initial motivation.

I am curious though how just one brand from a stable of beers can be Green but not the others? Surely going green means the whole company goes green, from carbon offsetting the transport to the office guys/gals going paper free?

But I like how they are honest that this product isn’t perfect, but a step in the right direction. So hopefully there is more to come.


 

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