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Posts Tagged ‘ carbon ’

Lessons from Garnaut

Thursday, July 17th, 2008

Greenhouse Gasses

It seems the Greenhouse Opponents have finally pulled their heads in, with the Garnaut report comes the first major recognition by our nation’s government that controls need to be placed on business organisations in order to control greenhouse admissions.

Our business would be considered a low carbon emitter, the largest part definitely being transport. As a human on the earth I would hope that the carbon emissions program includes petrol, but as a business owner the thought of our transport costs rising further sends a shiver down my spine. I think it is soon going to become apparent to certain businesses that it is not viable to participate in markets nationwide.

Although our low emissions will exempt us from needing to purchase carbon permits, we are continuing to develop our own green policies that will include a voluntary carbon purchasing scheme.

It will be interesting to see what other small businesses feel their responsibility is once they are determined to be exempt from the government scheme. My guess is that for the majority what they don’t have to do, they won’t.

I hope the government’s strategy is to initially target the big companies (ASX200 are responsible for 23% of all Australian emissions) before progressively reducing the emissions cap in order to encompass the majority of Australian businesses.

It will take a thick skinned government to achieve this.

Cascade Green

Thursday, May 15th, 2008

ABW is working hard at the moment to make the most environmetally friendly bottled water on the market. And as such we are constantly on the lookout for brands in other categories who have made the move.

I like the new beer Cascade has brought out. It initially looks like a bunch of marketing executives have sat around to think up a new way to sell the same thing. But for whatever reason it is done, green is green and offsetting carbon output is a good thing for the planet no matter what the initial motivation.

I am curious though how just one brand from a stable of beers can be Green but not the others? Surely going green means the whole company goes green, from carbon offsetting the transport to the office guys/gals going paper free?

But I like how they are honest that this product isn’t perfect, but a step in the right direction. So hopefully there is more to come.


 

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