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Posts Tagged ‘ bottled water ’

Our Distributors

Thursday, November 20th, 2008

Our distributors around Australia do an amazing job. Especially at this time of the year when the weather heats up and sales sky rocket. There they are at the crack of dawn loading up the trucks and hitting the road to fulfill the orders from the retailers.

We always appreciate their efforts and we are certainly glad the video above doesn’t involve any of them!

We are family

Saturday, August 30th, 2008

bottled water

This post is a little late, but for those of you who don’t know we now have a complete family with the recent launch of the 1.25L. Now you only have to refill your bottle twice a day to a get the daily quota of water! If you are a retailer and your distributor hasn’t offered you the new size yet, I suggest the popular method of ‘water boarding’ as a reliable technique to get the information you need. Failing that call 1800 508 537 and we will help you out.

Bio-degradable Plastic

Friday, August 22nd, 2008

When we started the business our number one goal was to try and maintain a personal standard of ethics, simply so that far in the future we didn’t wake up one morning and realise we had become the corporate version of Satan’s army (hello banks!).

When we started we were also a bit, how shall I put it?…naive?, ignorant? stupid?

Well maybe all of the above. I mean how hard could it be to put water into a bottle and sell it?

Oh, I could tell you some stories.

Anyway, the other thing we were very naive about was the damage to the environment that bottled water can do.

Well not the water itself, our water comes from an aquifer deep underground that is in a constant cycle  of being refilled and what w pull out is a very minor amount.

What is doing the damage is the bottles themselves. This is something that we were unaware of and it certainly wasn’t a topic present in the media when we started. The media has certainly taken the bottled water industry to town and rightly so. Although it seems strange that if you put flavours or colouring in it, it is suddenly okay (I will leave that old chestnut for another day).

So for a long time now, we have been looking into how to put our water into a bottle that is much more kinder to the environment than PET (which is basically made from crude oil).

You may start seeing companies bring out bottles in a substance called PLA that is made from cornstarch. We first started looking at this 2 years ago and we even attended a conference in Germany on the matter. We initially thought PLA was the answer to all our prayers.

But there are problems, big problems. Which I will go into more detail soon, so check back regularly.

Water sports

Thursday, August 14th, 2008

stephanie rice

I love the olympics, for all the usual reasons of patriotism and green/gold and man/woman and blah blah blah. But the press conferences are driving me a bit crazy as just about every athlete who is giving a press conference has a bottle of water in front of them.

But get this….it’s not Another Bloody Water!!!!!

I know, crazy isn’t it?

Could this be another example of the Chinese communist government cracking down on all that is good in the west? Or did no-one ask us to supply the Aussies with water?

Conspiracy theorists go wild.

Lessons from Garnaut

Thursday, July 17th, 2008

Greenhouse Gasses

It seems the Greenhouse Opponents have finally pulled their heads in, with the Garnaut report comes the first major recognition by our nation’s government that controls need to be placed on business organisations in order to control greenhouse admissions.

Our business would be considered a low carbon emitter, the largest part definitely being transport. As a human on the earth I would hope that the carbon emissions program includes petrol, but as a business owner the thought of our transport costs rising further sends a shiver down my spine. I think it is soon going to become apparent to certain businesses that it is not viable to participate in markets nationwide.

Although our low emissions will exempt us from needing to purchase carbon permits, we are continuing to develop our own green policies that will include a voluntary carbon purchasing scheme.

It will be interesting to see what other small businesses feel their responsibility is once they are determined to be exempt from the government scheme. My guess is that for the majority what they don’t have to do, they won’t.

I hope the government’s strategy is to initially target the big companies (ASX200 are responsible for 23% of all Australian emissions) before progressively reducing the emissions cap in order to encompass the majority of Australian businesses.

It will take a thick skinned government to achieve this.

Water Convenience

Wednesday, June 11th, 2008

City Convenience

If you are in Melbourne keep your eyes out for City Convenience stores around the city. We have joined together with the good folk at CC to run a promotion for the next few weeks.

2 x 590ml bottles for $3.

So stock up the cupboards!

Hallelujah!

Tuesday, May 27th, 2008

spiritual h2o

Read the prayer, drink the water, believe in God.

If it wasn’t so strange it would be funny. Their angle is that everybody needs religion and every body needs water. why not put the two together?

Well, I could think of 100 reasons why not, but then I always feel Sister Karen is watching even from the grave.

The strangest part is the videos on the website that attempt to hardsell the distribution opportunities for the water. As they say “only in America”.

Spiritual H2O


 

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