Another Bloody Blog


World’s biggest walk

October 26th, 2008

On Saturday we sponsored a walk in Melbourne as part of the World’s Biggest Walk. The aim of the walk is to raise awareness for organ donation and transplantation. It is hard to understand why Australia has one of the lowest organ donation rates in the developed world. I mean really what are you planning to do with them when you are gone.

It is also well know that even though most people believe in organ and tissue donation, family refusal rates are 40-50% at the intensive care bedside. So make sure you tell your family that your cool with it.

Capture the ineffable…

October 13th, 2008


Every year just before christmas, Evian bring out a bottle that is designed by some flouncy European designer with a fancy name. This time it is Jean-Paul Gaultier the perfume dude. Damn I wish I had a name like that oh how the ladies would swoon.

Anyway I love the description of the new Evian bottle from the website:

here youth, heart and spirit find their source…

By playing on both the infinitely small and the infinitely large, Jean Paul Gaultier invites us to capture the ineffable in this exceptional water, pure and precious, like the simplest expression of timeless modernity.

Jean Paul Gaultier uses two unique creations – a ‘Prêt-à-porter’ and an ‘Haute Couture’ version – to crystallise the very essence of Evian water with his wonted talent.

“Prêt-à-porter” Creation
Simply pure…

With giant crystals revealing a shimmering gown, oversized letters generously enveloping the bottle and a play on transparency and optical illusions…  this special edition Evian bottle offers an extravagant celebration of the simplicity of pure beauty.

Magnified by a unique colour so very much his own, the majestic blue that offers a subtle reminder of a famous marinière, the Evian Prêt-à-porter version by Jean Paul Gaultier is already widely coveted and will soon be gracing every table.

To be appreciated alone or as a pair, these playful and lively objects emphasise the clearness of the meeting between the designer and his source of inspiration, Evian natural mineral water.

The simplest expression of timeless what-the-fuck??? I hope Jean-paul doesn’t come around here waving his wanton talent.

I mean the bottle looks cool and everything BUT FOR FUCK SAKE PEOPLE IT’S JUST WATER!!!

Fine Food Show

September 28th, 2008


We had a great week at the Melbourne Fine Food show. Thanks to all those retailers who stopped by. There were many other bottled water companies at the show offering their various temptations (all with the same stuff inside the bottle).

A big thanks also to the guys from Soulfresh (they even came up from Tasmania) who filled the numbers on our stand and chatted with the retailers. See you next year.

Fertility Water

September 25th, 2008

nicole kidman

Straight from a water that supposedly provides you with vitamins/nutrients, we have a water that gives you a baby!  Nicole Kidman has credited a special water source for her recent pregnancy.

Nicole claims the water that she and other members of the crew drank while shooting the new Baz Luhrmann film Australia on location in the noth of West Australia had special qualities.

“Seven babies were conceived out of this film and only one was a boy. There is something up there in the Kununurra water because we all went swimming in the waterfalls, so we can call it the fertility waters now.”

Not that the studley cowboy Keith Urban would have needed any help.

I can just see some demented marketing type jumping on to this opportunity.

source: The Age - Life & Style

Vitamins and stuff

September 23rd, 2008


Interesting article in The Age the other day regarding the range of waters on the market with added vitamins and nutrients. When these products first came out onto the market they became very popular very quickly and I must admit we even started thinking that maybe folks really do want water with fancy pants vitamins and things.

But in the end we realise we are more like farmers than chemists and that we would prefer to keep things simple.

Anyway, this article confirms that it is very hard to produce something with flavours and such that isn’t full of sugar.

Read the article here.

Bio-bottle continued

September 14th, 2008


As discussed, you are about to see a whole range of new bottled water brands packaged in environmentally friendly bottles. Unless there is new technology we are unaware of you can bet your bottom dollar that they will be made from a substance called PLA. PLA stands for Polylatic Acid.

PLA is an amazing substance. It is produced from corn starch. Yes that’s right your standard everyday cob of corn. And through a magical process (if you can call high-tech chemistry ‘magical’) is turned into little resin pellets and sent to bottling manfuacturers where they are blown into bottle shapes. Essentially these pellets are exactly the same as the pellets that have always been used to make plastic bottles, except they are not made from Petroleum.

So the exciting thing is that instead of having water bottles made from the non-renewable source of petroleum (hello oil crisis), we now have water bottles made from a renewable source - Corn!

Sounds so good it makes you want to procreate with a tree doesn’t it?

Well that’s what we thought too (my apologies to the trees in my local park).

The only company in the world that makes PLA is called NatureWorks, which is owned by a massive world-wide private company called Cargill. Well Cargill has had it’s own problems in the past, but we will leave for you to explore on your own.

But the first real issue for us when considering producing our bottles in PLA was the fact that the only place in the world that PLA was produced was at the NatureWorks plant in Nebraska USA. It wasn’t so much that it would be produced from American corn when we have such as massive corn industry in Oz, it was more that we couldn’t fathom the idea of purchasing the PLA pellets in the states and then shipping them right across the pacific ocean, just so that we could make ‘environmentally friendly’ plastic bottles.

There is obviously something seriously wrong with that. Especially when we have enjoyed in the past mocking particular brands of water that are produced outside Oz dressed up in a pretty bottled and then shipped here to be sold to those who are easily fooled into such things.

Well that is the first issue anyway, check back again to find out other reasons why PLA isn’t as ‘green’ as it sounds.

We are family

August 30th, 2008

bottled water

This post is a little late, but for those of you who don’t know we now have a complete family with the recent launch of the 1.25L. Now you only have to refill your bottle twice a day to a get the daily quota of water! If you are a retailer and your distributor hasn’t offered you the new size yet, I suggest the popular method of ‘water boarding’ as a reliable technique to get the information you need. Failing that call 1800 508 537 and we will help you out.

Bio-degradable Plastic

August 22nd, 2008

When we started the business our number one goal was to try and maintain a personal standard of ethics, simply so that far in the future we didn’t wake up one morning and realise we had become the corporate version of Satan’s army (hello banks!).

When we started we were also a bit, how shall I put it?…naive?, ignorant? stupid?

Well maybe all of the above. I mean how hard could it be to put water into a bottle and sell it?

Oh, I could tell you some stories.

Anyway, the other thing we were very naive about was the damage to the environment that bottled water can do.

Well not the water itself, our water comes from an aquifer deep underground that is in a constant cycle  of being refilled and what w pull out is a very minor amount.

What is doing the damage is the bottles themselves. This is something that we were unaware of and it certainly wasn’t a topic present in the media when we started. The media has certainly taken the bottled water industry to town and rightly so. Although it seems strange that if you put flavours or colouring in it, it is suddenly okay (I will leave that old chestnut for another day).

So for a long time now, we have been looking into how to put our water into a bottle that is much more kinder to the environment than PET (which is basically made from crude oil).

You may start seeing companies bring out bottles in a substance called PLA that is made from cornstarch. We first started looking at this 2 years ago and we even attended a conference in Germany on the matter. We initially thought PLA was the answer to all our prayers.

But there are problems, big problems. Which I will go into more detail soon, so check back regularly.

Water sports

August 14th, 2008

stephanie rice

I love the olympics, for all the usual reasons of patriotism and green/gold and man/woman and blah blah blah. But the press conferences are driving me a bit crazy as just about every athlete who is giving a press conference has a bottle of water in front of them.

But get this….it’s not Another Bloody Water!!!!!

I know, crazy isn’t it?

Could this be another example of the Chinese communist government cracking down on all that is good in the west? Or did no-one ask us to supply the Aussies with water?

Conspiracy theorists go wild.

Do the green thing

July 30th, 2008

green thing

Here is a humorous video posted on youtube by Green thing. Green thing is a social media community that encourages all do to little acts for the sake of the environment in our daily lives. The video is a nice demonstration of how the waterfalls/volcanos/rainforest/islands method of marketing water is such a wank. It’s just water for God’s sake people and it’s the reason we got started.

check it out here