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Archive for September, 2008

Fine Food Show

Sunday, September 28th, 2008


We had a great week at the Melbourne Fine Food show. Thanks to all those retailers who stopped by. There were many other bottled water companies at the show offering their various temptations (all with the same stuff inside the bottle).

A big thanks also to the guys from Soulfresh (they even came up from Tasmania) who filled the numbers on our stand and chatted with the retailers. See you next year.

Fertility Water

Thursday, September 25th, 2008

nicole kidman

Straight from a water that supposedly provides you with vitamins/nutrients, we have a water that gives you a baby!  Nicole Kidman has credited a special water source for her recent pregnancy.

Nicole claims the water that she and other members of the crew drank while shooting the new Baz Luhrmann film Australia on location in the noth of West Australia had special qualities.

“Seven babies were conceived out of this film and only one was a boy. There is something up there in the Kununurra water because we all went swimming in the waterfalls, so we can call it the fertility waters now.”

Not that the studley cowboy Keith Urban would have needed any help.

I can just see some demented marketing type jumping on to this opportunity.

source: The Age - Life & Style

Vitamins and stuff

Tuesday, September 23rd, 2008


Interesting article in The Age the other day regarding the range of waters on the market with added vitamins and nutrients. When these products first came out onto the market they became very popular very quickly and I must admit we even started thinking that maybe folks really do want water with fancy pants vitamins and things.

But in the end we realise we are more like farmers than chemists and that we would prefer to keep things simple.

Anyway, this article confirms that it is very hard to produce something with flavours and such that isn’t full of sugar.

Read the article here.

Bio-bottle continued

Sunday, September 14th, 2008


As discussed, you are about to see a whole range of new bottled water brands packaged in environmentally friendly bottles. Unless there is new technology we are unaware of you can bet your bottom dollar that they will be made from a substance called PLA. PLA stands for Polylatic Acid.

PLA is an amazing substance. It is produced from corn starch. Yes that’s right your standard everyday cob of corn. And through a magical process (if you can call high-tech chemistry ‘magical’) is turned into little resin pellets and sent to bottling manfuacturers where they are blown into bottle shapes. Essentially these pellets are exactly the same as the pellets that have always been used to make plastic bottles, except they are not made from Petroleum.

So the exciting thing is that instead of having water bottles made from the non-renewable source of petroleum (hello oil crisis), we now have water bottles made from a renewable source - Corn!

Sounds so good it makes you want to procreate with a tree doesn’t it?

Well that’s what we thought too (my apologies to the trees in my local park).

The only company in the world that makes PLA is called NatureWorks, which is owned by a massive world-wide private company called Cargill. Well Cargill has had it’s own problems in the past, but we will leave for you to explore on your own.

But the first real issue for us when considering producing our bottles in PLA was the fact that the only place in the world that PLA was produced was at the NatureWorks plant in Nebraska USA. It wasn’t so much that it would be produced from American corn when we have such as massive corn industry in Oz, it was more that we couldn’t fathom the idea of purchasing the PLA pellets in the states and then shipping them right across the pacific ocean, just so that we could make ‘environmentally friendly’ plastic bottles.

There is obviously something seriously wrong with that. Especially when we have enjoyed in the past mocking particular brands of water that are produced outside Oz dressed up in a pretty bottled and then shipped here to be sold to those who are easily fooled into such things.

Well that is the first issue anyway, check back again to find out other reasons why PLA isn’t as ‘green’ as it sounds.