I love the olympics, for all the usual reasons of patriotism and green/gold and man/woman and blah blah blah. But the press conferences are driving me a bit crazy as just about every athlete who is giving a press conference has a bottle of water in front of them.
But get this….it’s not Another Bloody Water!!!!!
I know, crazy isn’t it?
Could this be another example of the Chinese communist government cracking down on all that is good in the west? Or did no-one ask us to supply the Aussies with water?
Here is a humorous video posted on youtube by Green thing. Green thing is a social media community that encourages all do to little acts for the sake of the environment in our daily lives. The video is a nice demonstration of how the waterfalls/volcanos/rainforest/islands method of marketing water is such a wank. It’s just water for God’s sake people and it’s the reason we got started.
Here is a marketing angle that is a real stretch. Diet Water from Sapporo. I love the quirkiness of Japanese brands.
There are plenty of bottled waters around with added healthy ingredients be they real or illusions. Maybe this isn’t a marketing ploy but rather just a simple statement of fact? Water by itself is all you need.
It seems the Greenhouse Opponents have finally pulled their heads in, with the Garnaut report comes the first major recognition by our nation’s government that controls need to be placed on business organisations in order to control greenhouse admissions.
Our business would be considered a low carbon emitter, the largest part definitely being transport. As a human on the earth I would hope that the carbon emissions program includes petrol, but as a business owner the thought of our transport costs rising further sends a shiver down my spine. I think it is soon going to become apparent to certain businesses that it is not viable to participate in markets nationwide.
Although our low emissions will exempt us from needing to purchase carbon permits, we are continuing to develop our own green policies that will include a voluntary carbon purchasing scheme.
It will be interesting to see what other small businesses feel their responsibility is once they are determined to be exempt from the government scheme. My guess is that for the majority what they don’t have to do, they won’t.
I hope the government’s strategy is to initially target the big companies (ASX200 are responsible for 23% of all Australian emissions) before progressively reducing the emissions cap in order to encompass the majority of Australian businesses.
It will take a thick skinned government to achieve this.
The best thing about the internet is that it gives a voice to all and sundry. Even the crazies of the world. Actually ESPECIALLY the crazies.
Take a look at this guy’s blog for example. He takes it upon himself to eat the type of things that shouldn’t be eaten. Like all those strange tinned meats that you can find in the darkest corners of the supermarket.
Although scroll down a bit further and you can read his hilarious experience with tasting his wife’s breast milk.
We NEED guys like this in the world!
We were very excited to win Silver for Best Copywriting at the recent Melbourne Advertising and Design Club Awards (didn’t they used to be called Melbourne Art Directors Club - or am I going crazy?)
Well, when I say ‘we’ won, it is more like our good friend and wordmeister Katie Britton who was the proud winner.
As Los Angeles County continues through a drought, damned if their politicians are just going to sit around and watch the grass die.
Plans have been made to make those clouds pour rain by firing silver iodine particles into the sky. Although as a representative says “there are no assurances that it will produce anything”.
Still the image of Arnie firing water cannons at the clouds is enough to make me think it HAS to work.
If you are in Melbourne keep your eyes out for City Convenience stores around the city. We have joined together with the good folk at CC to run a promotion for the next few weeks.
Being a bottled water company we truly implore (or beg if I have to) people to recycle our empty bottles. Sure PET is the work of Satan, but what makes it worse is if the empty bottles end up in landfill rather than sent to our good friends the recycling men (and ladies).
But even better than that is re-using the bottles over and over again. The jury is out on whether PET bottles leech toxins after repeated use, but we do know that it is wise to at least rinse the bottle with detergent now and then to get rid of bacteria.
And even better again is reusing the bottles in interesting ways around the home. The Lifehacker blog ran a forum to find out peoples clever uses for disposable items. Thereby saving the items from landfill.
My brother told me the story of how our bottle came in very handy once when he ran out of petrol in the middle of nowhere and desperately needed a funnel. After the great success he had in turning our empty bottle into an effective funnel, he suggested that we forget about bottled water and move into the Funnel industry! Big money in Funnels they say.
If you have ever used our bottles in creative ways, we would love to hear about it. Use the comments button below.
Esky is a portable blow up igloo shaped bar that has been popping up all around Melbourne as part of the Next Wave Festival. Not only is it a great spot to stop for a glass of Mountain Goat or a bottle of ABW, but they also have video screening nights.
The Next Wave festival has now finished for another year, but I am sure a great idea like that will be seen around a lot more.
